Core Concepts
Template Types
Marketing vs Transactional
Two types
| Type | Sends to Unsubscribed? | Use For |
|---|---|---|
| Marketing | No | Newsletters, promotions |
| Transactional | Yes | Receipts, password resets |
Marketing
Only sends to subscribed contacts. Automatically includes unsubscribe link.
Transactional
Sends regardless of subscription status. Use only for essential emails.
Choosing
Ask: "Would user be frustrated if they didn't receive this after unsubscribing?"
- Yes → Transactional (password resets, order confirmations)
- No → Marketing (newsletters, promotions)
Variables
<h1>Hello {{firstName}}!</h1>
<p>Your {{plan}} plan renews on {{renewalDate}}.</p>Fallback: {{firstName ?? 'there'}}